Remember those Baby Einstein DVDs that are all the rage among new parents? Well Walt Disney is now offering refunds of $15.99 for up to 4 DVDs per household for the Baby Einstein DVDs due to prompting from Susan Linn, director of Campaign for a Commercial-Free Childhood. Ms. Linn targeted Disney's Baby Einstein and another company named Brainy Baby through a complaint filed with the Federal Trade Commission, and her urging led to the word "educational" being removed from the two company's DVD advertising. The American Academy of Pediatrics recommends no screen time at all for children under 2, and some studies have shown that exposure at young ages can be potentially harmful and lead to attention problems in children in the future.
Ms. Linn didn't think that removal of the word "educational" from the product advertising was enough, so last year she got together with some public health lawyers and together they threatened to file a class-action unfair and deceptive practices lawsuit against Disney unless they agreed to give back the full purchase price to everyone that bought the videos since 2004.
Disney has since agreed to refund the money, and as part of their "enhanced consumer satisfaction guarantee", they are allowing previous purchasers of Baby Einstein DVDs from June 5, 2004 through September 5, 2009 to exchange their video for a different title, receive a discount coupon, or get $15.99 each for up to four returned DVDs up until March 10th 2010. Disney is not requiring a receipt.
For more information on how to get your refund, visit the Disney site here: http://babyeinstein.com/parentsguide/satisfaction/upgrade_us.html.
Ms. Linn didn't think that removal of the word "educational" from the product advertising was enough, so last year she got together with some public health lawyers and together they threatened to file a class-action unfair and deceptive practices lawsuit against Disney unless they agreed to give back the full purchase price to everyone that bought the videos since 2004.
Disney has since agreed to refund the money, and as part of their "enhanced consumer satisfaction guarantee", they are allowing previous purchasers of Baby Einstein DVDs from June 5, 2004 through September 5, 2009 to exchange their video for a different title, receive a discount coupon, or get $15.99 each for up to four returned DVDs up until March 10th 2010. Disney is not requiring a receipt.
For more information on how to get your refund, visit the Disney site here: http://babyeinstein.com/parentsguide/satisfaction/upgrade_us.html.




